Power Negotiation

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So the art of negotiation is more complex than merely getting the better of another party. It aims to convey the maximum benefits in a series of transactions over a long period of time between parties. Or, in instances where the likelihood of future transactions is very remote, and in the absence of a true distress situation in which any negotiation is either token or non-existent, negotiating skills can readily translate into bottom line profits.

Negotiation isn't necessarily oriented toward the maximum advantage of one party or the other. Rather, it seeks to create the maximum SATISFACTION for all parties to a transaction. Of course there are situations in which one party is able to reap most of the real benefits of a negotiation.

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